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in september 1969, at a conference in seattle, washington, u.s. senator gaylord nelson announced that in the spring of 1970 there would be a nationwide grassroots demonstrationon the environment. senator nelson first proposed the nationwide environmental protest to thrust the environment onto the national agenda. "it was a gamble," he recalls, "but it worked."
each year, the april 22 earth day marks the anniversary of the birth of the modern environmental movement in 1970. at the time, americans were slurping leaded gas through massive v8 sedans. industry belched out smoke and sludge with little fear of legal consequences or bad press. air pollution was commonly accepted as the smell of prosperity. environment was a word that appeared more often in spelling bees than on the evening news. but earth day 1970 turned that all around.
on april 22, 20 million americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment. denis hayes, the national coordinator, and his youthful staff organized massive coast-to-coast rallies. thousands of colleges and universities organized protests against the deterioration of the environment. groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.
earth day 2017 sent the message loud and clear that citizens the world "round wanted quick and decisive action on clean energy. earth day 2017 was one of the largest earth days to date, with an estimated billion people participating in the activities in thousands of places like kiev, ukraine; caracas, venezuela; tuvalu; manila, philippines; togo; madrid, spain; london; and new york.