第7篇 教育推广经理岗位职责

全国线下推广经理(外企教育机构) • lead offline promotion team to achieve kpi targets through diversified offline channels in each market

• strategically review and refine offline marketing channel contribution in each market, and work out the development and execution action plan.

• lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.

• set standards for campaign development, planning, execution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.

• provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to maximize roi of offline channels.

• conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.

• proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions

• bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.

• work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.

• provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives

• be responsible for the budget preparation and control of china offline promotion channels.

• lead offline promotion team to achieve kpi targets through diversified offline channels in each market

• strategically review and refine offline marketing channel contribution in each market, and work out the development and execution action plan.

• lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.

• set standards for campaign development, planning, execution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.

• provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to maximize roi of offline channels.

• conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.

• proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions

• bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.

• work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.

• provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives

• be responsible for the budget preparation and control of china offline promotion channels.